What is the Publicity Rights Act?
The Publicity Rights Act is a law in Massachusetts that protects individuals from the unauthorized use of their likeness or image for the purpose of advertising or promotion. This law recognizes that individuals have a certain right to control how their image is used and prevents businesses from exploiting that right. The Publicity Rights Act covers many types of images, such as photographs, videos, or drawings. It also covers different types of uses of images, such as advertising or endorsements of products, services, or companies. In order to use an individual’s image for these purposes, the business must have a written release from the individual allowing them to do so. The Publicity Rights Act also prevents businesses from using an individual’s likeness or image in a way that would be considered deceptive or misleading. If a business uses an individual’s image without their permission, or in a way that could be reasonably considered offensive or egregious, then the individual can bring a lawsuit against the business for violating the Publicity Rights Act. The Publicity Rights Act is an important law in Massachusetts that protects the rights of individuals and prevents businesses from taking advantage of them. It helps ensure that individuals are not exploited for advertising or promotional purposes without their knowledge or consent.
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