What is the Publicity Rights Act?

The Publicity Rights Act is a Washington State law that protects people’s right to control the use of their name, image, or likeness in commercial settings. This law applies to businesses and individuals and states that a person’s name, image, or likeness can’t be used in connection with products, services, or events without their consent. The Publicity Rights Act also makes it illegal for businesses to use the name, image, or likeness of an individual without their permission for the purpose of promoting their business or gaining a commercial advantage. This law also covers living and deceased individuals, as well as celebrities. For instance, the Publicity Rights Act prohibits a business from using a celebrity’s name, image, or likeness to promote a product without their permission. It also prohibits businesses from using an individual’s name, image, or likeness to imply an endorsement. The Publicity Rights Act helps protect individuals from being exploited by businesses or organizations. People have the right to control how their name, image, or likeness is used and have a right to be compensated when it is used for commercial purposes.

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What is the Publicity Rights Act?

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