Is dilution of a trademark a form of unfair competition?

Yes, dilution of a trademark can be a form of unfair competition under the laws of Georgia. According to Code § 10-1-451, the Georgia Unfair Competition Law, one of the forms of unfair competition is when a business uses another company’s trademark in a way that causes a substantial or significant “dilution” of that trademark. This means that a business would be committing an unfair business practice if it used another company’s trademark in a way that would lessen the unique association people have between the trademark and the original company. For example, if a business used another company’s trademarked logo on its own products without permission, it would be violating the Unfair Competition Law because it would be diluting the trademark by making it appear as though the trademark belonged to the business and not the original company. All in all, dilution of a trademark can be a form of unfair competition and is prohibited in the state of Georgia.

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Is dilution of a trademark a form of unfair competition?

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