What are the elements of a trademark infringement claim?

A trademark infringement claim is a legal action that can be taken in Washington when someone else uses your trademarked product without your permission. Generally, there are four elements that must be proven to win a trademark infringement claim. First, the trademarked product must be distinctive. This means it must be easily identifiable as belonging to the original holder of the trademark and not be similar to other products in the marketplace. Second, the product must have been used in the marketplace. Use in the marketplace means it was available for sale, advertised, or given to customers. Third, it must be proven that there was a likelihood of confusion between the trademarked product and the one being used without permission. This means that customers could potentially be confused by the two products and think they are the same. Finally, the trademark holder must prove that the infringer had knowledge of the trademarked product. This can be proven as long as the infringer had reasonable grounds to believe that the trademarked product existed. If all four elements are proven, a court may ultimately decide in favor of the trademark holder and award damages for the infringement. Knowing the elements of a trademark infringement claim in Washington is key to protecting yourself from unfairly losing your rights to your product and brand.

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