Can I use video on social media sites?

Yes, absolutely. Video is preferred on social media. Facebook loves video. Video posts on Facebook have 135% greater organic reach than pictures. You can also use videos on LinkedIn, which is a great way to stay top of mind with your colleagues who can refer you cases. Also, using web video on Twitter and Instagram is a plus as well. When posting videos to Facebook and LinkedIn make sure they autoplay. This immediately captures a person’s attention as opposed to having them click a link.