Content is King, but Are You Creating the Right Kind?

Get Your Message Out There Quickly to the Right People

The phrase “content is king” is getting tired at this point, but let’s face it – content rules the internet, and in turn, your firm. (Looks Like Bill Gates really knows what he’s talking about, huh?) 

The only problem? Modern tech has upped the ante. Nowadays, it isn’t just content that’ll get you the win–it’s the type of content, specifically video content. Adopting video into your firm’s internet presence is the only way to get a leg up. Here’s why: 

Google Loves Video Content 

Fun fact: Google has owned YouTube since the early 2000s. Thanks to this relationship, Google tends to display YouTube videos directly on its search engine results page (SERP), if the video is properly optimized, that is. Fully optimized videos (AKA videos that contain a description of 150 characters or less, a search-friendly title, tags, and closed-captioning) gives your website the chance to appear on page No. 1 for particular keywords. 

Adding video to your page can increase the chances of ranking by 53 times. This means, if you follow the rules and adhere to Google’s algorithm, your website (and YouTube video) could steal two of the 10 organic positions on page No. 1. Which means less space for your competitors and more opportunities for you to connect with potential clients. 

Video Creates Trust 

According to a study conducted by researchers at Princeton University, lawyers are seen as “cold, ruthlessly efficient machines.” (Yikes! Tough crowd.) To break that barrier of thinking you’ll need to prove to your audience that you’re not only knowledgeable and experienced but also comfortable to talk to, as well. The best way to do this is by creating “I need” content (i.e. educational FAQ and Q&A videos). 

Why? Because “I need” content fills clients’ needs without all of the hard-to-decipher legal jargon. Think about it – people who are searching for a lawyer are usually doing so via a question. A few examples include: “Can I do to court without a lawyer?” and “Do I need a divorce lawyer if my spouse has one?” By answering their question, you’re proving that you genuinely want to help them–no matter what law topic they’re searching for. One short and simple video could ignite a long-term relationship between you and your viewer.

Online Video Marketing Made Simple 

Unsure of where to start? We can help. THELAW.TV produces effective marketing videos for law firms. We’ve produced more videos for law firms than any other company in the nation–that’s more than 200,000 videos. Choose from Video FAQs, like the ones we mentioned in this blog post, or Video Blogs. Either way, we’ll help you communicate a story to your prospective clients. 

We’ve been working with top law firms for more than a decade. Instead of letting you flail in the wind, we provide firms with the most searched questions for their practice area, open and closing graphics. Unlike other legal video companies, we strive to help your viewers. They’re on the lookout for legal help, not a documentary–and our videos are designed to do just that. 

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