How Thelaw.tv Takes Care of the Little Things

Making Sure Your Videos Are Just Right For You

You’ve probably heard that video marketing can improve your online presence, but do you know how or why? Read on to see how THELAW.TV can help your firm generate referrals and build long-lasting relationships with new clients. 

With more than 1.4 million lawyers currently practicing in the United States and thousands more hopeful and ambitious law students graduating each year, to say the legal industry is overcrowded is an understatement. The legal industry is recruiting more aspiring attorneys now than ever. In fact, according to the ABA’s National Lawyer Population Survey, the number of active lawyers in the US has increased by 15.2 percent within the past decade. 

If you’re wondering what these staggering statistics have to do with your marketing strategy, then you’ve come to the right place. Think about it: Each one of these attorneys is marketing themselves for similar skills, and while their education and background may read differently on paper, we can guarantee their end goal is very much the same—success. So how can one stand out in a crowd of millions? Legal video marketing. 

When done correctly, video marketing can not only differentiate your firm from the competition but also transform it into a trustworthy source that clients, new and old, will come back to again and again. 

Smart law firms understand the value of online video marketing. 

Video marketing comes in a variety of forms, from tutorials to interviews to webinars, but we’re going to focus on two video types that will ramp up your content marketing strategy and set your firm apart—FAQ videos and legal vlogs. 

The FAQ Video 

FAQ videos are what we like to call “I need” content (AKA, content that answers a question). These videos are short, sweet, and to the point. But that’s not why we like the FAQ so much. We like FAQ-type videos because they’re educational, relevant, and most importantly, provide valuable information to the viewer. 

These short clips are based on commonly-searched keyword phrases, such as “What is a non-solicitation agreement?” and “Can I oppose divorce in Florida?” Once a potential client comes across your video, it will be because they’re looking for answers pertaining to a specific question or topic. By giving them engaging and valuable content, you’ll gain trust (by a whopping 57 percent), achieve a higher organic search, and increase your firm’s online visibility. 

The Legal Video Blog (Vlog) 

The term “vlog” means video blog or a video log, where the content is presented in a video format. Vlogging is one of the easiest ways to humanize your firm and reach your clients in a personal, face-to-face kind of way without leaving the office. 

Let’s pretend you’re searching online for a divorce lawyer and you find two sites you kind of like—one is text-based, photoless, and full of legal jargon while the other offers both text and video content that explains the divorce process, step-by-step. Which firm would you choose?

What’s more? Video is easy to share on social media. Sure, an introductory video about your firm and its accomplishments could go viral, but an attorney with a memorable personality who’s working on a popular court case and has a thing or two to say about the ordeal is social media gold. 

THELAW.TV has video marketing packages for firms of all sizes and budgets. We’ll build the right plan for your firm.

Unsure of where to start? We can help. THELAW.TV produces effective marketing videos for law firms. We’ve produced more videos for law firms than any other company in the nation–that’s more than 200,000 videos. Choose from Video FAQs or Video Blogs. Either way, we’ll help you communicate a story to your prospective clients. 

We’ve been working with top law firms for more than a decade. Instead of letting you flail in the wind, we provide firms with the most searched questions for their practice area, open and closing graphics. Unlike other legal video companies, we strive to help your viewers. They’re on the lookout for legal help, not a documentary–and our videos are designed to do just that. 

Short & Sweet: Video Marketing by the Numbers

Vital Facts To Have At Your Disposal

As businesses and marketers find more creative ways to attract viewers, video has become a meaningful part of the strategic conversation. Video isn’t just an “up-and-coming” attractionit’s a necessary component of content strategy. Video opens the door for communication, displays your brand story, explains your value proposition, and helps build relationships with potential clients. 

Recent statistics show that video content is not only effective but also growing at an impressive rate. Here are a few need-to-know video marketing stats to keep in mind when crafting your content strategy. 

Simply creating content isn’t enough. 

If you’ve heard horror stories from lawyers who spent a fortune on video content only to see a lousy return on investment, just remember one thing: Like most things in life, there’s a right and a wrong way to produce video. 

Does this mean video is a waste? According to the stats, that assumption couldn’t be farther from the truth. So, what’s the problem? These law firms are producing ineffective videos. 

Sure, attorney profiles and firm introduction videos are nice, but these short-and-sweet pieces of fluff won’t convert for one reason: They’re unhelpful to your viewer. According to Google, 65 percent of people use YouTube to help them solve a problem. Meaning, the best way to communicate with your viewers is to create “I need” content—content that answers your potential clients’ questions. 

Video content drives organic traffic. 

One video, if optimized, has the capability of driving a significant amount of traffic to your site. This is because search engines (and social media platforms, LinkedIn in particular) love video content. Why? Because video has a high engagement rate. (Video generates 1,200% more shares on social than image and text combined!) 

Sixty-eight percent of people say they’d prefer to learn about a new product or service by watching a short video—which makes video content the most popular learning tool on the internet, beating text-based articles by 15 percent, infographics, presentations, and pitches by four percent and ebooks and manuals by three percent. 

Video marketing is here to stay.

More than three-quarters of all businesses using video marketing are seeing consistent results, so why not add your firm to the list? Video encourages engagement, increases understanding, and gives your site the chance to rank on Google, Bing, and Yahoo. (Video content also improves your site’s authority and value, which is why integrating a FAQ page or video how-to guide is essential.) 

THELAW.TV produces effective marketing videos for law firms. We’ve produced more videos for law firms than any other company in the nation–that’s more than 200,000 videos. Choose from Video FAQs, like the ones we mentioned in this blog post, or Video Blogs. Either way, we’ll help you communicate a story to your prospective clients. 

We’ve been working with top law firms for more than a decade. Instead of letting you flail in the wind, we provide firms with the most searched questions for their practice area, open and closing graphics. Unlike other legal video companies, we strive to help your viewers. They’re on the lookout for legal help, not a documentary–and our videos are designed to do just that. 

Utilizing Your Content Correctly

How To Make Your Videos Work Overtime

Sure, some firms are content-producing powerhouses. From social media posts to thought leadership pieces, they seemingly have it all. Except, they don’t and here’s why—content only works if it benefits the client. Don’t let the flashy websites fool you. If the content lacks the how, what, when, where, and why, it’s not working and we can guarantee it’s not attracting new clients. 

Firms that are busting out content left and right aren’t putting in the work. They’re coasting on “thought leadership,” buzz words, and persuasive language. Which is, according to the general public, the notorious way of the lawyer, isn’t it?

Work smarter, not harder. 

Instead of following in the footsteps of these meaningless-content-churning firms, take a step back and evaluate your content marketing methods. Ask yourself: Will this add value to my viewers’ life? If not, trash it. What’s the point of creating hundreds of blog posts, videos, or Instagram posts if they’re valueless? Remember, quality beats quantity every time, especially when it comes to content. 

Create valuable content. 

You’ve probably heard the phrase Content is King, right? If not, let us enlighten you. In 1996, Bill Gates wrote an essay titled “Content Is King,” which was published on the Microsoft website. In it, he wrote: “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” 

Two decades later, this thought process is still right on the money. Think about it this way—what’s the first thing you do when you get out of bed? You probably check your email or peruse Twitter for the news. Don’t be ashamed, you’re not alone. In fact, more than 46 percent of Americans check their phones before even getting out of bed

Now, think about how you consume your news, memes, what have you. Much like your potential clientele, your time is limited, which means you’re particular about what you click on and why. Let’s say your target audience searched for something like: How much does it cost to hire a real estate attorney? 

Do you think they’ll click on a 1,000-word blog post on how great your firm is or a to-the-point video post that answers their question in less than three minutes? The answer here is simple—your audience is going to click on content that offers a solution to their problem. That’s usually why we search in questions or key phrases rather than singular keywords. 

Video marketing is easier than you think. 

We use the term “video marketing,” but in reality, video marketing is content marketing. (Content isn’t just type on a screen, you know.) A few years ago, keyword stuffing and poorly formatted blog posts worked. Today, however, things are a bit different and ranking on page No. 1 takes more than a few strategically-placed keywords. 

The good news? Google loves video content. (Google owns YouTube, so make of it what you will.) According to filmora, you’re 53 times more likely to be featured on the first page of Google if your content involves video. That’s 53 potential clients you’re missing out on, give or take. Still unconvinced? We can help. 

THELAW.TV produces effective marketing videos for law firms. We’ve produced more videos for law firms than any other company in the nation–that’s more than 200,000 videos. Choose from Video FAQs, like the ones we mentioned in this blog post, or Video Blogs. Either way, we’ll help you communicate a story to your prospective clients. 

We’ve been working with top law firms for more than a decade. Instead of letting you flail in the wind, we provide firms with the most searched questions for their practice area, open and closing graphics. Unlike other legal video companies, we strive to help your viewers. They’re on the lookout for legal help, not a documentary–and our videos are designed to do just that. 

Content is King, but Are You Creating the Right Kind?

Get Your Message Out There Quickly to the Right People

The phrase “content is king” is getting tired at this point, but let’s face it – content rules the internet, and in turn, your firm. (Looks Like Bill Gates really knows what he’s talking about, huh?) 

The only problem? Modern tech has upped the ante. Nowadays, it isn’t just content that’ll get you the win–it’s the type of content, specifically video content. Adopting video into your firm’s internet presence is the only way to get a leg up. Here’s why: 

Google Loves Video Content 

Fun fact: Google has owned YouTube since the early 2000s. Thanks to this relationship, Google tends to display YouTube videos directly on its search engine results page (SERP), if the video is properly optimized, that is. Fully optimized videos (AKA videos that contain a description of 150 characters or less, a search-friendly title, tags, and closed-captioning) gives your website the chance to appear on page No. 1 for particular keywords. 

Adding video to your page can increase the chances of ranking by 53 times. This means, if you follow the rules and adhere to Google’s algorithm, your website (and YouTube video) could steal two of the 10 organic positions on page No. 1. Which means less space for your competitors and more opportunities for you to connect with potential clients. 

Video Creates Trust 

According to a study conducted by researchers at Princeton University, lawyers are seen as “cold, ruthlessly efficient machines.” (Yikes! Tough crowd.) To break that barrier of thinking you’ll need to prove to your audience that you’re not only knowledgeable and experienced but also comfortable to talk to, as well. The best way to do this is by creating “I need” content (i.e. educational FAQ and Q&A videos). 

Why? Because “I need” content fills clients’ needs without all of the hard-to-decipher legal jargon. Think about it – people who are searching for a lawyer are usually doing so via a question. A few examples include: “Can I do to court without a lawyer?” and “Do I need a divorce lawyer if my spouse has one?” By answering their question, you’re proving that you genuinely want to help them–no matter what law topic they’re searching for. One short and simple video could ignite a long-term relationship between you and your viewer.

Online Video Marketing Made Simple 

Unsure of where to start? We can help. THELAW.TV produces effective marketing videos for law firms. We’ve produced more videos for law firms than any other company in the nation–that’s more than 200,000 videos. Choose from Video FAQs, like the ones we mentioned in this blog post, or Video Blogs. Either way, we’ll help you communicate a story to your prospective clients. 

We’ve been working with top law firms for more than a decade. Instead of letting you flail in the wind, we provide firms with the most searched questions for their practice area, open and closing graphics. Unlike other legal video companies, we strive to help your viewers. They’re on the lookout for legal help, not a documentary–and our videos are designed to do just that. 

Why Great Video Content Saves You Time and Money

Building a Great Educational Product Yields Long-Term Results

Marketing costs for law firms pose the same problems as they do for any industry–a hefty price tag. Now that marketing has become an essential tool to reach clients, you would be remiss to ignore the potential outreach that strong marketing provides. The good news? You can weed out the competition while saving your hard-earned cash with video marketing. 

Video content gives you the chance to reach your clients on a personal level before they even walk in your door. Choosing the right topics —and sneaking in a CTA — is a great way to share your knowledge and expertise while growing your law firm. 

Valuable Content Goes Farther Than You Think

Video gives law firms the chance to humanize their brand, so if your video sounds like a commercial, you’ve already lost. Rather than focusing on the firm, market the lawyer by creating content that’s helpful and educational. 

Video content may seem intimidating, but don’t overthink it. What’s the number one thing people use Google for? To answer their questions. This specific kind of content is known as “I need” content (AKA content that answers viewers’ specific questions). If you’re having trouble coming up with topic ideas, dig into your case studies. What are the top questions you receive from clients? Start with these. 

A few possible searches include: 

  • What questions should I ask before hiring a lawyer? 
  • How much does it cost to hire a lawyer?
  • Do you need a lawyer in court?

These topics are general, of course. Coming up with content is always a challenge, but that’s why hundreds of firms have trusted THELAW.TV to help them. Their content team provides your firm with the most searched questions that people are Googling for you to answer conversationally. Plus, they media coach you and your team through the process. 

YouTube Is a Digital Gold Mine 

Did you know more than three billion searches are processed on YouTube each month? For every minute that goes by, 100 hours of video is being uploaded on YouTube. Sounds crazy, right? What’s even crazier is that hundreds of lawyers are missing out on converting viewers into potential clients. 

YouTube isn’t just for viral challenges, it’s for increasing your bottom line. By creating educational FAQ videos, you’ll be able to reach potential customers in a one-on-one fashion without losing office time. A blog post can’t do that. In addition to building a relationship with potential clients, YouTube videos give your website the chance to rank on page No. 1 on Google–increasing brand awareness, and in turn, increasing leads. 

Video Marketing Is Effective, Increases Brand Awareness, and Drives Traffic 

According to a survey published by Brightcove, 20 percent of people reported visiting a brands’ website after watching a video. In addition, 72 percent of people prefer to learn about a product or service via video (as opposed to plain text). While watching a video may not be quicker than reading through a description, it definitely opens the opportunity to “meet” new clients. 

THELAW.TV produces effective marketing videos for law firms. We’ve produced more videos for law firms than any other company in the nation–that’s more than 200,000 videos. Choose from Video FAQs, like the ones we mentioned in this blog post, or Video Blogs. Either way, we’ll help you communicate a story to your prospective clients. 

We’ve been working with top law firms for more than a decade. Instead of letting you flail in the wind, we provide firms with the most searched questions for their practice area, open and closing graphics. Unlike other legal video companies, we strive to help your viewers. They’re on the lookout for legal help, not a documentary–and our videos are designed to do just that. 

How to Establish Your Digital Presence in an Increasingly Crowded Market Place

Why Word of Mouth Doesn’t Cut It

Old school professionals are still under the impression that word of mouth is the best form of marketing. Unfortunately, this is no longer the case–especially when it comes to building a law firm. 

While referrals do produce leads, social proof can only get you so far. In order to be successful, your firm needs a web presence. Here’s why: 

Everything Is on the Internet 

Your prospective clients aren’t thumbing through a phone book, they’re Googling your name or the name of your firm. If you’ve done your research and know a thing or two about search engine optimization (SEO), then your website should come up on the first page of their search. If it’s not, you’ve got a serious problem. 

According to Moz, the top result on Google has a 33 percent chance of getting clicked. This means, if your site isn’t showing up on page No. 1, you’re missing out. What’s more? More than 75 percent of people won’t click on the second page of search results. 

SEO, for those of you who may not know, is the process of building and managing your site in a way that will positively affect its ranking in the SERPs (search engine results page) for particular search terms. There are several ways to boost your site’s SEO, including but not limited to optimizing your site’s meta description and image alt-tags, improving your page loading speed, obtaining backlinks, and linking to relevant (authoritative) sites. Want a quick and easy way to see how your site is doing? Consider downloading an SEO plugin like Yoast SEO

SEO Is Constantly Evolving 

Nowadays, simply creating a website isn’t going to cut it. SEO is a never-ending process that requires updating and improving content. This is where the phrase “Content is King” comes from. Content runs the internet and includes everything from images to text to video to audio clips. 

Look at it this way. Your law firm probably focuses on one to two areas of law that can be broken down into a sub-area of practice. For example, if you’re a personal injury firm, you most likely handle motor vehicle accidents. This can include truck accidents, car accidents, motorcycle accidents, bike accidents, and pedestrian accidents. Each one of these “sub-areas” should have its very own page. Each page should contain a minimum of 300 words and include relevant keywords. By having a separate page for each sub-area, your readers will know exactly how your firm can help in their specific case. 

If you’re at a loss for words, another great way to get through to your readers is to create “I need” content in the form of a video. “I need” content focuses on answering your readers’ questions. To do this correctly, you’ll need to create an FAQ page on your site. On that page, list out common questions readers may have about your practice (i.e. What’s included in personal injury?, What qualifies as personal injury?, etc.) Each question should link to its own page that includes an explainer video and a video transcription. This way, your site will rank for both text and video content. 

Video Builds Trust 

Over the past few years, video content has become an essential part of any successful marketing strategy. This is because video content is engaging and easy to consume on the go. Video is becoming so crucial, that experts predict more than 80 percent of consumer traffic will be video by 2021.  

Video content isn’t just a way to rank, it’s a way to connect with your audience on a personal level. Addressing your audiences’ questions in a video format builds trust. This is because video allows your viewers to get a feel for who you are, both personally and professionally. Unsure of where to start? We can help. 

THELAW.TV produces effective marketing videos for law firms. We’ve produced more videos for law firms than any other company in the nation–that’s more than 200,000 videos. Choose from Video FAQs, like the ones we mentioned in this blog post, or Video Blogs. Either way, we’ll help you communicate a story to your prospective clients. 

We’ve been working with top law firms for more than a decade. Instead of letting you flail in the wind, we provide firms with the most searched questions for their practice area, open and closing graphics. Unlike other legal video companies, we strive to help your viewers. They’re on the lookout for legal help, not a documentary–and our videos are designed to do just that. 

Why Building Trust is Foundational To Client Relationships

Creating Connections Digitally

One of the most powerful tools a lawyer can use to grow their brand, voice their message, and gain client trust is video marketing. Thanks to the internet, traditional marketing isn’t just pamphlets, brochures, and posters anymore. Modern marketing has opened the gateway to education via something that’s affordable, accessible, and interactive: Video.

The only issue? The way we find and consume information has evolved so much that it’s hard to distinguish what’s real and what isn’t. In a world where everything is digital, how can we establish trust with our viewers? Fortunately, the answer is simple. Read on to see how implementing video into your brand strategy can help you book new clients before they even step foot into your office. 

A good reputation just won’t cut it.

A few years ago, attorneys could get by with a good reputation. Nowadays, though, word-of-mouth just isn’t enough. Thanks to Google, it’s easier than ever to find out everything you need to know about any person or business. 

What are these Googlers looking for? Authenticity and credibility. Your viewers want to know if they can trust you and whether you’re good at what you do–this is why content is so important. 

Content is king. 

We’ve heard the phrase “Content is king” for years. But what does that really mean? Today, it isn’t just about what’s on the page–it’s about how you present it. Think about it: We as consumers get our news through Twitter notifications, Facebook, Apple news alerts, etc. Sure, content is king. But, if it doesn’t work on the platforms your viewers are using, what’s the point?

The unfortunate reality is that fewer and fewer people are reading. Why? Because we’re inundated with information. When it comes to watching a short clip or skimming through pages of hard-to-read type, which option do you think your viewer is going to choose? 

Three words: Knowledge, comfort, and experience. 

Reaching your audience is as easy as creating “I need” content–AKA content that answers a question. For example, your firm could create a short video titled “How Do I Choose a Divorce Lawyer?” or “Can a Lawyer Help Me With My Home Closing?” By answering a question, you’re already on your viewers’ good side. 

Video gives your audience a feeling for who you are as a person and a professional. If your site or video content sounds like a commercial, you’re going to lose any chance of gaining that client’s trust. Remember, those potential clients are interested in how you can help them, but more importantly, whether or not you’re qualified to do so based on your experience and educational background. 

Knowledge, comfort, and experience equate to trust. Fortunately, video can help you convince your audience that you have all three. Why? Because emotion moves us and video gives users the best possible view of you. 

That’s where we come in. THELAW.TV produces effective marketing videos for law firms. We’ve produced more videos for law firms than any other company in the nation–that’s more than 200,000 videos. Choose from Video FAQs, like the ones we mentioned in this blog post, or Video Blogs. Either way, we’ll help you communicate a story to your prospective clients. 

We’ve been working with top law firms for more than a decade. Instead of letting you flail in the wind, we provide firms with the most searched questions for their practice area, open and closing graphics, and the videos are for you to share on YouTube which allows you to capture an even greater share of the market. Unlike other legal video companies, we strive to help your viewers. They’re on the lookout for legal help, not a documentary–and our videos are designed to do just that.