Short & Sweet: Video Marketing by the Numbers

Vital Facts To Have At Your Disposal

As businesses and marketers find more creative ways to attract viewers, video has become a meaningful part of the strategic conversation. Video isn’t just an “up-and-coming” attractionit’s a necessary component of content strategy. Video opens the door for communication, displays your brand story, explains your value proposition, and helps build relationships with potential clients. 

Recent statistics show that video content is not only effective but also growing at an impressive rate. Here are a few need-to-know video marketing stats to keep in mind when crafting your content strategy. 

Simply creating content isn’t enough. 

If you’ve heard horror stories from lawyers who spent a fortune on video content only to see a lousy return on investment, just remember one thing: Like most things in life, there’s a right and a wrong way to produce video. 

Does this mean video is a waste? According to the stats, that assumption couldn’t be farther from the truth. So, what’s the problem? These law firms are producing ineffective videos. 

Sure, attorney profiles and firm introduction videos are nice, but these short-and-sweet pieces of fluff won’t convert for one reason: They’re unhelpful to your viewer. According to Google, 65 percent of people use YouTube to help them solve a problem. Meaning, the best way to communicate with your viewers is to create “I need” content—content that answers your potential clients’ questions. 

Video content drives organic traffic. 

One video, if optimized, has the capability of driving a significant amount of traffic to your site. This is because search engines (and social media platforms, LinkedIn in particular) love video content. Why? Because video has a high engagement rate. (Video generates 1,200% more shares on social than image and text combined!) 

Sixty-eight percent of people say they’d prefer to learn about a new product or service by watching a short video—which makes video content the most popular learning tool on the internet, beating text-based articles by 15 percent, infographics, presentations, and pitches by four percent and ebooks and manuals by three percent. 

Video marketing is here to stay.

More than three-quarters of all businesses using video marketing are seeing consistent results, so why not add your firm to the list? Video encourages engagement, increases understanding, and gives your site the chance to rank on Google, Bing, and Yahoo. (Video content also improves your site’s authority and value, which is why integrating a FAQ page or video how-to guide is essential.) 

THELAW.TV produces effective marketing videos for law firms. We’ve produced more videos for law firms than any other company in the nation–that’s more than 200,000 videos. Choose from Video FAQs, like the ones we mentioned in this blog post, or Video Blogs. Either way, we’ll help you communicate a story to your prospective clients. 

We’ve been working with top law firms for more than a decade. Instead of letting you flail in the wind, we provide firms with the most searched questions for their practice area, open and closing graphics. Unlike other legal video companies, we strive to help your viewers. They’re on the lookout for legal help, not a documentary–and our videos are designed to do just that. 

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