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How Thelaw.tv Takes Care of the Little Things

Making Sure Your Videos Are Just Right For You

You’ve probably heard that video marketing can improve your online presence, but do you know how or why? Read on to see how THELAW.TV can help your firm generate referrals and build long-lasting relationships with new clients. 

With more than 1.4 million lawyers currently practicing in the United States and thousands more hopeful and ambitious law students graduating each year, to say the legal industry is overcrowded is an understatement. The legal industry is recruiting more aspiring attorneys now than ever. In fact, according to the ABA’s National Lawyer Population Survey, the number of active lawyers in the US has increased by 15.2 percent within the past decade. 

If you’re wondering what these staggering statistics have to do with your marketing strategy, then you’ve come to the right place. Think about it: Each one of these attorneys is marketing themselves for similar skills, and while their education and background may read differently on paper, we can guarantee their end goal is very much the same—success. So how can one stand out in a crowd of millions? Legal video marketing. 

When done correctly, video marketing can not only differentiate your firm from the competition but also transform it into a trustworthy source that clients, new and old, will come back to again and again. 

Smart law firms understand the value of online video marketing. 

Video marketing comes in a variety of forms, from tutorials to interviews to webinars, but we’re going to focus on two video types that will ramp up your content marketing strategy and set your firm apart—FAQ videos and legal vlogs. 

The FAQ Video 

FAQ videos are what we like to call “I need” content (AKA, content that answers a question). These videos are short, sweet, and to the point. But that’s not why we like the FAQ so much. We like FAQ-type videos because they’re educational, relevant, and most importantly, provide valuable information to the viewer. 

These short clips are based on commonly-searched keyword phrases, such as “What is a non-solicitation agreement?” and “Can I oppose divorce in Florida?” Once a potential client comes across your video, it will be because they’re looking for answers pertaining to a specific question or topic. By giving them engaging and valuable content, you’ll gain trust (by a whopping 57 percent), achieve a higher organic search, and increase your firm’s online visibility. 

The Legal Video Blog (Vlog) 

The term “vlog” means video blog or a video log, where the content is presented in a video format. Vlogging is one of the easiest ways to humanize your firm and reach your clients in a personal, face-to-face kind of way without leaving the office. 

Let’s pretend you’re searching online for a divorce lawyer and you find two sites you kind of like—one is text-based, photoless, and full of legal jargon while the other offers both text and video content that explains the divorce process, step-by-step. Which firm would you choose?

What’s more? Video is easy to share on social media. Sure, an introductory video about your firm and its accomplishments could go viral, but an attorney with a memorable personality who’s working on a popular court case and has a thing or two to say about the ordeal is social media gold. 

THELAW.TV has video marketing packages for firms of all sizes and budgets. We’ll build the right plan for your firm.

Unsure of where to start? We can help. THELAW.TV produces effective marketing videos for law firms. We’ve produced more videos for law firms than any other company in the nation–that’s more than 200,000 videos. Choose from Video FAQs or Video Blogs. Either way, we’ll help you communicate a story to your prospective clients. 

We’ve been working with top law firms for more than a decade. Instead of letting you flail in the wind, we provide firms with the most searched questions for their practice area, open and closing graphics. Unlike other legal video companies, we strive to help your viewers. They’re on the lookout for legal help, not a documentary–and our videos are designed to do just that. 

Content is King, but Are You Creating the Right Kind?

Get Your Message Out There Quickly to the Right People

The phrase “content is king” is getting tired at this point, but let’s face it – content rules the internet, and in turn, your firm. (Looks Like Bill Gates really knows what he’s talking about, huh?) 

The only problem? Modern tech has upped the ante. Nowadays, it isn’t just content that’ll get you the win–it’s the type of content, specifically video content. Adopting video into your firm’s internet presence is the only way to get a leg up. Here’s why: 

Google Loves Video Content 

Fun fact: Google has owned YouTube since the early 2000s. Thanks to this relationship, Google tends to display YouTube videos directly on its search engine results page (SERP), if the video is properly optimized, that is. Fully optimized videos (AKA videos that contain a description of 150 characters or less, a search-friendly title, tags, and closed-captioning) gives your website the chance to appear on page No. 1 for particular keywords. 

Adding video to your page can increase the chances of ranking by 53 times. This means, if you follow the rules and adhere to Google’s algorithm, your website (and YouTube video) could steal two of the 10 organic positions on page No. 1. Which means less space for your competitors and more opportunities for you to connect with potential clients. 

Video Creates Trust 

According to a study conducted by researchers at Princeton University, lawyers are seen as “cold, ruthlessly efficient machines.” (Yikes! Tough crowd.) To break that barrier of thinking you’ll need to prove to your audience that you’re not only knowledgeable and experienced but also comfortable to talk to, as well. The best way to do this is by creating “I need” content (i.e. educational FAQ and Q&A videos). 

Why? Because “I need” content fills clients’ needs without all of the hard-to-decipher legal jargon. Think about it – people who are searching for a lawyer are usually doing so via a question. A few examples include: “Can I do to court without a lawyer?” and “Do I need a divorce lawyer if my spouse has one?” By answering their question, you’re proving that you genuinely want to help them–no matter what law topic they’re searching for. One short and simple video could ignite a long-term relationship between you and your viewer.

Online Video Marketing Made Simple 

Unsure of where to start? We can help. THELAW.TV produces effective marketing videos for law firms. We’ve produced more videos for law firms than any other company in the nation–that’s more than 200,000 videos. Choose from Video FAQs, like the ones we mentioned in this blog post, or Video Blogs. Either way, we’ll help you communicate a story to your prospective clients. 

We’ve been working with top law firms for more than a decade. Instead of letting you flail in the wind, we provide firms with the most searched questions for their practice area, open and closing graphics. Unlike other legal video companies, we strive to help your viewers. They’re on the lookout for legal help, not a documentary–and our videos are designed to do just that.