What is a YouTube channel and should my law firm have one?
YouTube is the most visited site on the web right behind Google, which happens to own YouTube. By having a firm YouTube channel, you are now available to an audience that uses YouTube as their primary search engine. It also happens to be the first place millennials go for information. Additionally, by having your video content on YouTube, you have created another avenue for people to find you. Major corporate law firms, Fortune 500s and many of your peers have YouTube channels. A YouTube channel is your custom place on YouTube where you have your branding, phone number, and of course all of your videos. It is available to everyone and serves as your homepage for your account.
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