People are looking at videos on YouTube all day long from everywhere in the world. More than a billion hours of video is consumed on YouTube each day. And it‘s not just funny animal videos. YouTube is the number-one site for all how-to and what-if questions. People search for answers to their legal questions and oftentimes call or contact the firm to hire them after a view. Speaking of views, it’s important to measure your results accordingly. For example, your video will not get the same amount of traffic as Taylor Swift. However, 150 qualified views that lead to calls are better than one million views from a video that shows an attorney doing something foolish that has gone viral. People want answers to their questions. If you are not found, your competitors will be.
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