What obligations do advertisers have?

Advertisers in North Carolina have certain obligations they must adhere to when putting forth campaigns. This is because advertising, like any form of communication, is subject to state and federal laws. At the federal level, the Federal Trade Commission Act (FTCA) of 1914 prohibits any false or misleading advertisements. As such, advertisers and their representatives, such as public relations firms, must have factual evidence to back up any claims they make, to ensure that consumers are not deceived. Additionally, the FTCA prohibits unfair or deceptive practices, such as unconscionable pricing or unnecessary product bundling. On the state level, the North Carolina Unfair and Deceptive Trade Practices Act of 1989 requires that advertisements made in North Carolina must truthfully represent the offered goods or services. Furthermore, advertisers must clearly display any terms or conditions applicable to any offer they make. Advertisers also have a responsibility to not create a visually offensive ad, such as one that is overly graphic or has language considered indecent or inappropriate. Ads may also not be targeted at young children or be designed to inappropriately influence their behavior. Finally, advertisers should comply with any applicable laws or regulations related to their products, such as providing warning labels for hazardous materials or listing ingredients for food products. Overall, advertisers have a responsibility to provide accurate information about their goods or services, not engage in deceptive practices, and obey any applicable laws or regulations. Only by upholding these obligations can they ensure that their advertisements are not misleading or offensive to consumers.

What obligations do advertisers have?

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