What are the FTC rules on endorsements and testimonials?

In Kansas, businesses must follow the Federal Trade Commission (FTC) rules on endorsements and testimonials. According to the FTC, an endorsement must be honest and not contain false or misleading information. Generally, endorsers must disclose their connection to the product or service they are endorsing. This means that companies cannot hire people to promote products if they do not legitimately use them. The FTC also requires that each endorsement or testimonial must reflect the honest opinions, findings, beliefs and experiences of the endorser. Endorsements must be based on actual experience with the product or service, and not on what the company wants the endorser to say. The endorser must also be aware that their endorsement is a form of advertising, and they must make it clear that they are being compensated for their endorsement. The FTC requires that endorsers or speakers who make statements on behalf of a company must disclose any material connections between themselves and the company. This includes connections like employment or receiving free goods or services for making an endorsement. These connections must be disclosed to ensure that consumers are aware that the endorsement is motivated by some sort of compensation. Overall, the FTC rules on endorsements and testimonials are designed to keep advertising honest by ensuring that consumers are aware of the relationships between endorsers and companies. By following these rules, businesses can continue to advertise credibly in Kansas.

What are the FTC rules on endorsements and testimonials?

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