What are the FTC rules on advertising to children?

The Federal Trade Commission (FTC) has two important rules when it comes to advertising to children in Kansas. The first is the Children’s Online Privacy Protection Rule. This rule applies to any website or online service that targets children under 13 or collects personal information from children under 13. It requires that websites get parental consent before using or disclosing personal information from children. The second rule is the FTC’s “Dot Com Disclosures” rule. This rule states that marketers must make sure that any advertising aimed at children aged 12 and under is clear and conspicuous. This means that advertisers must make sure that the information they provide is easy to find, read, and understand. If a marketer is advertising on a website or mobile app aimed at children, they must include disclosures that let children and their parents know the cost of a product or service, any restrictions, and any other material terms. In addition, the FTC also has rules on deceptive and unfair advertising. Advertisers must not make false or misleading claims in their advertisements. All claims must be substantiated and must not be likely to mislead consumers. Advertisers must also not target children with advertisements for products or services that are known to be harmful to them, such as alcohol and tobacco products. Overall, the FTC’s rules on advertising to children helps protect children from misleading or deceptive advertisements and ensure that their parents are informed of any material terms for products or services they are being advertised.

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What are the FTC rules on advertising to children?

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