Are there any rules regarding product name and logo use in advertising?

Yes, there are rules regarding product name and logo use in advertising in North Carolina. Under North Carolina law, businesses must have the right to use a product name, brand name, or logo before using it in an advertisement. This means that businesses must make sure that a product name, brand name, or logo doesn’t already belong to someone else. If it does, the company must obtain permission from the trademark holder before using it. It is also important to note that the use of a product name, brand name, or logo in an advertisement must not create a false impression of endorsement or sponsorship of the product by an unrelated third party. This means that businesses cannot use a third-party’s brand name, product name, or logo in an advertisement without the third-party’s permission. In addition, businesses must also make sure that their products and services are accurately represented in their advertising. This means that any claims made in an advertisement about a product or service must be accurate and must be capable of being proven. False or misleading claims are prohibited under North Carolina law, so businesses must be truthful and accurate in their representations of their products and services.

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