What rules govern advertising in different media such as television, radio and print?

In Maine, advertising laws generally apply to all media, such as television, radio, and print. The rules for advertising can vary depending on the medium, such as the number of commercials per hour for radio or TV, or what is considered false advertising in print. In general, all advertisements must be truthful and have evidence to support any claims made. Ads can not be deceptive or misleading, or make false claims that cause people to make decisions that are not in their best interest. In addition, ads must not be discriminatory, inciting violence or hatred, or violate any other laws. For television and radio, there are restrictions on the timing and length of commercials, as well as guidelines that prevent ads from targeting certain individuals, such as children. For print media, rules are in place to protect consumers from fraud and to ensure that ads are in compliance with federal and state regulations. In all cases, ads must not be misleading and must be consistent with regulations. All ads must also be labeled with contact information, so the public can easily reach out for more information.

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What rules govern advertising in different media such as television, radio and print?

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