What rules govern advertising in different media such as television, radio and print?

In Pennsylvania, advertising is regulated by various laws and is generally subject to the same standards, regardless of the medium used. The rules governing advertising in different media such as television, radio or print can be divided into two categories: legal requirements, and ethical considerations. Legal requirements dictate that an advertisement must not be misleading or deceptive. Additionally, all factual claims made must be objective, and any endorsements or testimonials must be genuine. Advertising must also comply with any applicable industry standards and regulations, as well as the Federal Trade Commission (FTC). In addition, there are ethical considerations that must be taken into account when creating an advertisement. These include being truthful and accurate, avoiding exaggeration, avoiding appeals to fear or greed, presenting information in a clear and understandable manner, respecting the principles of law, and protecting the vulnerable from exploitation. Finally, advertising must also adhere to the technical requirements of the medium being used. For example, TV and radio commercials are subject to specific audio-visual standards such as duration, sound levels, and format dimensions. Print adverts must also be compliant with the publisher’s requirements in terms of size and format. By adhering to these rules, advertisers can be sure that their adverts are both legal and ethical, and that they are making the most effective use of the chosen medium.

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What rules govern advertising in different media such as television, radio and print?

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