What legal recourse do consumers have against deceptive advertising?
Consumers in Pennsylvania have the right to take legal action against deceptive advertising, which is defined as false or misleading statements made by companies about their products or services. The Pennsylvania Unfair Trade Practices and Consumer Protection Law gives consumers the right to pursue a lawsuit if affected by deceptive advertising. In order to take legal action, the consumer must be able to demonstrate that the advertising was deceptive, that it was a major factor in their buying decision, and that the deception caused them damages. Damages may include financial losses, reimbursement for product or service costs, or reputational harm. Consumers may also bring complaints against deceptive advertising to the Pennsylvania Office of Consumer Protection. This office investigates deceptive advertising complaints and works to either bring the responsible business into compliance with the law or to take legal action against them. Additionally, the Federal Trade Commission (FTC) regulates and enforces advertising laws nationwide. If consumers feel that they have been affected by deceptive advertising, they can submit a consumer complaint to the FTC and the agency will investigate the complaint. The FTC can also take legal action against companies, including issuing fines or working to have them cease deceptive advertising practices.
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