Are there any rules or regulations governing the use of gender or age in advertising?

Yes, there are rules and regulations governing the use of gender or age in advertising in Pennsylvania. The Pennsylvania Human Relations Act (PHRA) makes it illegal for any advertisement that discriminates on the basis of gender or age. For example, an advertisement cannot contain language or imagery that implies or suggests that any person of a certain gender or age is inferior or unworthy of the same respect or consideration as persons of another gender or age. The Pennsylvania Unfair Trade Practices and Consumer Protection Law (UTPCPL) also prohibits advertisements from using false, deceptive, or misleading statements or content. Under this law, an advertisement cannot use language or images that are intended to mislead or deceive people as to gender or age. In addition, the Pennsylvania Code sets out specific regulations regarding advertising. For example, advertisements that appear in print, broadcast, or other media must not contain content that is false or misleading regarding gender or age. Bathroom fixtures must not be advertised that are designated for specific genders or ages. Furthermore, advertisements must not target or appeal to children or the elderly in a way that is deceptive or may lead to them making a purchase that is not in their best interest. Overall, businesses in Pennsylvania must be aware of the various rules and regulations regarding advertising and the use of gender or age in such advertising. Those who fail to comply with these regulations could face legal consequences.

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Are there any rules or regulations governing the use of gender or age in advertising?

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