Are there special rules for electronic advertising such as emails and text messages?

Yes, special rules do apply to electronic advertising such as emails and text messages in Pennsylvania. In that state, the Telemarketer Registration Act requires all companies sending out email or text messages and selling services or products to register with the Department of State. Furthermore, such electronic communication must include specific information such as the exact amount of the product or service being sold and the name of the seller. In addition, the electronic communication must contain a mailing address, telephone number, and website address. When sending out email messages and text messages, all companies must adhere to the CAN-SPAM Act and other federal regulations. Companies must provide the recipient with an option to opt-out of future emails and texts. Furthermore, companies must include a valid physical address in any email or text sent. The Pennsylvania Consumer Protection Law prohibits any false or misleading advertising, regardless of medium, and ensures that all information presented in an advertisement is accurate and up-to-date. Finally, advertising solicitations sent by email or text must not use deceptive, false, or misleading language. Overall, the laws governing electronic advertising such as emails and text messages in Pennsylvania are designed to protect consumers from deceptive or false marketing and advertising practices. Companies must adhere to the Telemarketer Registration Act, CAN-SPAM Act, and the Pennsylvania Consumer Protection Law when sending out emails and texts.

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