What rules govern advertising in different media such as television, radio and print?

Advertising law in Texas is regulated by the state’s Deceptive Trade Practices Act. This act includes rules that must be followed by businesses when advertising in different types of media, including television, radio and print. When advertising on television in Texas, the ad must clearly state the conditions of the offer being advertised. In addition, the ad must accurately represent the product or service being advertised. The advertiser is also responsible for making sure that any claims made about the product or service in the ad are true. Finally, the ad must include relevant disclaimers or other information about the product or service. When advertising on radio, Texas law states that ads must be clearly labeled with the commercial’s sponsor. The ad must also contain only factual information about the product or service being advertised. Any claims made must be substantiated with research and evidence. When advertising in print, Texas law requires that the ad must be clear, accurate and not misleading. This means that the ad must accurately represent the product or service being advertised. The ad should also include any disclaimers or other relevant information about the product or service. Ads in print should also be labeled with the sponsor’s name and contact information. By following these rules, businesses are able to produce effective, accurate advertising in Texas.

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What rules govern advertising in different media such as television, radio and print?

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