What are the rules for advertising on the internet?

In Texas, the rules for advertising on the Internet are largely the same as those for advertising through any other medium. Texas law requires that any advertising be truthful and not misleading, and that it should accurately represent the quality, quantity, safety, and performance of a product or service. Additionally, advertisers must make sure that the advertisement does not have the tendency to deceive or cause confusion among consumers. Texas law also requires that any advertisement that references pricing should include the terms under which that price applies, such as any taxes, additional fees, or delivery charges. Furthermore, if an advertisement makes a special offer, such as free shipping, the offer should be clearly stated with all of the terms and conditions of the offer. Advertisers should also be aware of any laws or regulations regarding the industry. For example, pharmacies must include certain information on their websites related to the sale of drug products. Finally, advertisers should be aware of the Children’s Online Privacy Protection Act (COPPA) which regulates the online collection of personal information from children under 13 years of age. It is a federal law and applies to all states, including Texas. All advertisers should make sure to comply with COPPA when advertising online.

Related FAQs

Are there any restrictions on the use of celebrities in advertising?
Are there any rules regarding the use of “bait and switch” advertising?
Are there any laws governing advertising of financial services?
What are the legal requirements for disclosing product information in advertising?
Are there any restrictions on the use of “contests” or “sweepstakes” in advertising?
Can advertisers be held liable for consumer injury resulting from product misuse?
Are there any rules regarding advertising of food stamps?
What types of advertising are regulated by the Federal Trade Commission?
How are class action suits involving advertising law handled?
What are the legal requirements for advertising and selling of food and beverage products?

Related Blog Posts

The Basics of Advertising Law - July 31, 2023
What is Commercial Speech and How Does it Affect Advertising Law? - August 7, 2023
How to Spot Deceptive Advertising Practices - August 14, 2023
A Guide to Legal Advertising for Businesses - August 21, 2023
Understanding False Advertising Laws - August 28, 2023