What rules govern advertising in different media such as television, radio and print?

Advertising law in Kansas governs how businesses and organizations advertise their products and services on television, radio, and in print. Generally, any advertisement that is deceptive or misleading is prohibited by law. All advertisements must clearly state the terms of any offers made, and all pricing must be honest and disclosed. Additionally, advertisers cannot exaggerate or make false claims about their products. Advertisers in television or radio broadcasts must follow the Federal Communications Commission (FCC) guidelines. For example, advertisements must be clearly distinguishable from the rest of the program, and must not contain any audio or visual elements that are excessively loud or intrusive. Additionally, advertisements should not take up more than one-quarter of the broadcast duration. When creating print advertisements, advertisers should be aware of the guidelines for truth in advertising. This includes using accurate language regarding product performance and not using any false statements or actions. Additionally, the layout and design of advertising must be clearly distinguishable from the publication’s editorial content. Advertisers must also be aware of the requirements that apply to commercial speech. Commercial speech is defined as any kind of communication that promotes a product or service. Advertisers must ensure that their message is accurate and not misleading. Additionally, any claims made must be verifiable. Advertising law in Kansas also outlines restrictions on targeting certain audiences, such as minors.

What rules govern advertising in different media such as television, radio and print?

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