What laws govern product labeling and advertising claims?
In Washington, product labeling and advertising claims are governed by state and federal laws. The most important federal law is the Lanham Act, which states that any false or misleading claims made in an advertisement are against the law. Businesses must accurately represent the features and benefits of their products or services, and any material facts that consumers would reasonably expect to be disclosed must be shared. In Washington, the Consumer Protection Act of Washington also applies to product labeling and advertising claims. Under this law, businesses are prohibited from making unsubstantiated claims, engaging in deceptive or unfair practices, or engaging in false advertising. Businesses must also disclose any significant limitations in their products or services. The Federal Trade Commission (FTC) also has regulations governing product labeling and advertising claims. The FTC requires businesses to have evidence to support any claims they make in their advertising and they must disclose any material information that is necessary to avoid misleading consumers. Finally, businesses must comply with the Washington Food, Drug and Cosmetic Act, which regulates the labeling of food, drugs and personal care products. This law requires companies to accurately label their products with information like ingredients, nutrition facts and expiration dates. It also prohibits the sale of misbranded products and false or misleading advertising.
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