What rules govern advertising of alcoholic beverages?

In Washington, there are certain rules governing the advertising of alcoholic beverages. The state regulates how a business can promote and advertise alcoholic beverages. One of the most important regulations states that businesses cannot target people under the age of 21. This means that alcohol advertisements should not have the primary purpose of appealing to those under 21. In addition, alcohol advertisements should not contain any untrue or misleading claims. Businesses are also not allowed to advertise alcohol in any situation where children are likely to be present, such as public parks and community events. Alcohol advertisements are also subject to specific laws related to the promotion of binge drinking. Ads should not imply that drinking more than a specific number of drinks is acceptable, nor should it portray alcohol use as a solution to any personal or social problem. Finally, businesses cannot make any exaggerated claims about the strength or effects of alcohol. Advertisements may not suggest that alcohol can cause intoxication or that it has any medical benefits. Businesses should also not attempt to promote drinking to those who are already intoxicated.

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What rules govern advertising of alcoholic beverages?

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