What rules govern advertising of alcoholic beverages?

In California, there are rules and regulations that govern advertising of alcoholic beverages. Alcoholic beverages are classified as beer, wine, and distilled spirits. In California, all types of alcoholic beverage advertising must comply with state laws and regulations, as well as federal laws and regulations. All advertisements must obey laws regarding the legal age for consuming alcoholic beverages, which is 21. Alcoholic beverage advertisements must not promote excessive drinking or target underage individuals. Additionally, advertisements should not portray drinking as an acceptable way to cope with personal problems. Advertising for alcoholic beverages should not be placed in any location where the primary audience is likely to be under the legal drinking age. Alcoholic beverage advertisers should not associate their products with an endorsement from any source, including celebrities, professional athletes, or other renowned individuals. Advertisements should also not imply that their product is superior to other alcoholic beverages. Alcoholic beverage advertisements must not suggest that consuming their product will improve physical or sexual attractiveness or performance, or will increase self-esteem. Additionally, advertisements should not contain any profane or vulgar language, visual images, or suggestive signs. Finally, alcoholic beverage advertisers must include a statement about the responsible consumption of alcoholic beverages in all advertisements. The statement should be conspicuous and should state that alcohol should not be consumed by individuals under the age of 21, pregnant women, or individuals who are driving.

Related FAQs

Are there any restrictions on the use of “contests” or “sweepstakes” in advertising?
Are there any restrictions or disclaimers that must be included in advertising?
Are there any laws governing the use of pricing information in advertising?
What are the requirements for advertising and marketing of dietary supplements?
Are there any prohibitions on advertising during election seasons?
Are there any laws governing advertising of religious beliefs?
Are there any restrictions or prohibitions on the use of language or images that are demeaning or disparaging in advertising?
Are there any rules regarding the use of social media for advertising?
What are the rules for advertising on the internet?
What are the rules on advertising of prescription drugs?

What rules govern advertising of alcoholic beverages?

Related FAQs

Related Blog Posts