What rules govern advertising of alcoholic beverages?

In Delaware, advertising of alcoholic beverages is subject to the Delaware Alcoholic Beverage Control Act (ABC Act). This Act contains several rules to ensure that alcoholic beverage advertisements are not deceptive nor promote over-consumption. First, all ads must be truthful and accurate, providing the public with an honest opinion about the quality of the product. No false or misleading statements may be included. Additionally, the terms "light," "low calorie," and other similar words are prohibited in advertisements of malt or brewed beverages. Second, advertisements may not be designed to encourage over-consumption of alcohol or portray irresponsible behavior. Ads may not be directed toward minors or contain indecent or vulgar language. Furthermore, they may not contain false claims or pictures of celebrities or athletes. Third, advertisements for alcoholic beverages must be easily identifiable as such, and may not be directed at minors. Ads that are deemed to glamorize alcohol consumption are also prohibited. Finally, advertisements must not contain health or medical claims. They also may not provide a plea to consumers to purchase alcoholic beverages from the advertiser. In summary, the ABC Act of Delaware contains many rules that govern the advertising of alcoholic beverages. All ads must be accurate and truthful, and may not encourage over-consumption or be directed to minors. Furthermore, ads cannot contain health or medical claims, and must not glamorize alcohol consumption.

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What rules govern advertising of alcoholic beverages?

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