What is the FTC Act and how does it relate to advertising?

The Federal Trade Commission (FTC) Act is a federal law in the United States that promotes consumer protection and regulates false or misleading advertising. The Act was passed in 1914 and serves to protect consumers from unfair or deceptive practices. The FTC Act requires that all advertisers must be truthful about their products and services, and that they must not make false or misleading claims. To do so, the FTC regulates the advertising of goods and services by ensuring that any claims made are accurate and can be substantiated. In Delaware, the FTC Act applies to all types of advertising, including digital media, television and radio advertisements, as well as print advertising. For example, if a company advertises a product as being made from a certain material or having certain features, then the FTC requires that the company must be able to substantiate these claims. Advertisers are also prohibited from making unfair or deceptive claims, such as exaggerating the benefits of a product or making false promises about the results of using a product or service. Additionally, advertising directed at minors must not contain any false or misleading claims, and must comply with guidelines set forth by the FTC. The FTC Act is a useful tool to protect consumers from false or deceptive advertising. By ensuring that advertisers are truthful in their claims, consumers can make informed decisions when making purchases and be confident that they are getting what they are paying for.

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What is the FTC Act and how does it relate to advertising?

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