Are there any rules governing comparative advertising?

Yes, there are rules governing comparative advertising in Delaware. Comparative advertising is when a business compares its product or services to those of another business. In Delaware, this type of advertising must be in compliance with state and federal laws. These laws are intended to protect consumers from false or misleading claims. Under Delaware law, comparative advertising is only allowed under certain conditions. For example, the advertising must be factual and not include any false or deceptive information. It must also be fair in its comparison of products or services, and not disparage another business or their products or services. Comparative advertising must also make clear what the comparison is measuring and must be supported by reliable evidence. In addition, Delaware also has requirements regarding endorsements and testimonials in advertising. If an advertisement contains a testimonial or endorsement from a consumer, the advertiser must clearly and conspicuously disclose any material connection that the consumer has to the advertiser. Finally, Delaware also has restrictions on advertising to minors under the age of 18. Businesses cannot advertise products or services to minors that are considered unhealthy or unsafe, such as tobacco or alcohol. Furthermore, businesses cannot target minors in a way that encourages them to make purchases for inappropriate reasons.

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Are there any rules governing comparative advertising?

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