What obligations do advertisers have?

Advertisers have certain obligations when creating advertisements that must be followed in Delaware. First, all advertisements must be truthful, not misleading, and must not contain false claims. This means an advertiser must honestly portray a product or service, and cannot leave out important information or make false promises. Second, advertisements cannot contain any discriminatory language or use stereotypes that could offend someone. This includes targeting an audience based on race, gender, religion, or disability. Third, advertisements must comply with the laws of Delaware. This means they cannot advertise or promote products or services that are illegal or restricted. This includes advertising alcohol, tobacco, or marijuana products. Finally, advertisers must be transparent about their advertisements. They must disclose any additional fees or costs associated with their product or service that are not included in the advertised price. All of this information must be included in the advertisement. Advertisers also need to be aware of any state laws that may be specific to Delaware. Knowing these laws can help an advertiser create a successful and compliant advertisement. By following these obligations, advertisers in Delaware can create an effective and lawful advertisement.

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