Are there any restrictions on the use of endorsement or testimonials from celebrities in advertising?
Yes, there are restrictions on the use of endorsement or testimonials from celebrities in advertising in Delaware. According to Delaware advertising law, any celebrity endorsement or testimonial must be truthfully represented in advertisement. Endorsers are obligated to disclose fully all relationships and connections between themselves and the seller of the product or service featured in an advertisement. Endorsers must also disclose any material connections between themselves and the advertiser. To prevent false endorsements or testimonials, Delaware advertising law also requires that any endorser must have actually used the product or service that is being advertised. If the endorser does not actually use the product, the endorser must clearly state that they have not used the product. Advertisers are also not allowed to suggest that celebrities or endorsers recommend a product unless the endorser has given their consent. In addition, Delaware advertising law also requires that all information from endorsers must be accurate and must not be misleading. Endorsers must make sure to keep their endorsements up to date and they must provide the advertiser with any material changes that may occur. Any unsubstantiated statements or opinions must be clearly labeled and disclaimed upon. Overall, Delaware advertising law has plenty of restrictions around the use of endorsement or testimonials from celebrities in advertising. Advertisers must abide by these restrictions in order to protect the public from being misled by unfounded endorsements.
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