Are there any restrictions on the use of “teaser” advertisements?

In Delaware, the use of “teaser” advertisements is regulated by the Delaware Department of Justice’s Consumer Protection Unit. Teaser ads are designed to attract attention and entice customers to purchase goods or services, usually at a lower price than the company’s regular prices. The Consumer Protection Unit requires that all information contained in teaser ads must be consistent with the company’s actual business practices, including terms and conditions. In addition, teaser ads must clearly and prominently disclose any material facts or terms that are necessary for consumers to make an informed decision. Companies must also list any explicit costs, such as applicable taxes, delivery fees, or other fees, that may apply in order to receive the product or service advertised. If any part of the teaser ad is misleading, deceptive, unclear, or incomplete, it should not be used. The company may be subject to a civil penalty of up to $10,000 per violation or an injunction requiring it to stop the deceptive practice. Additionally, failure to comply with the Consumer Protection Unit’s regulations may also result in criminal prosecution. In order to be sure that the company’s teaser ads are compliant with the law, it is important to make sure they are accurately and truthfully presented before they are released to the public.

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Are there any restrictions on the use of “teaser” advertisements?

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