Are there any rules regarding the use of “bait and switch” advertising?

Yes, Delaware has specific rules that regulate the use of "bait and switch" advertising. This type of advertising refers to the practice of offering customers one product for sale at a certain price, then at the time of purchase, offering them a more expensive version. It is illegal in Delaware for businesses to engage in deceptive practices that lead consumers into believing that they are purchasing one product or service, when the business is actually trying to sell them a more expensive item. Businesses must make sure that customers are aware of any other charges or fees, and that they clearly display the final price up front. In addition, businesses should not advertise with the intent to attract customers by offering a low price, only to then inform them that the product is sold out or unavailable. This is considered to be a form of misrepresentation and is prohibited under Delaware law. Additionally, any advertisements that create a false sense of urgency or imply that an item is in limited supply are also banned. If a customer believes that a business is engaging in illegal bait and switch advertising tactics, they can file a complaint with the Delaware Department of Justice. The Department of Justice will then investigate the claim and take appropriate action if necessary.

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Are there any rules regarding the use of “bait and switch” advertising?

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