What are the requirements for advertising and marketing of dietary supplements?
In Delaware, the marketing of dietary supplements is subject to various requirements. All advertisements must be truthful and must not be misleading in any way. Any claims made must be backed up by scientific evidence that is reliable and up-to-date. In addition, any advertising or marketing material must prominently state facts about the product, such as the ingredients, how it should be taken, and any warnings or side effects. Dietary supplement makers are not allowed to use false or exaggerated health claims, or to make unsubstantiated comparisons to other products. Advertisers must also comply with the Federal Trade Commission’s regulations. This includes adhering to the guidelines on endorsements and testimonials, as well as other regulations such as the Children’s Online Privacy Protection Act. Also, any ads or marketing for dietary supplements must comply with the Food and Drug Administration’s regulations, such as providing the required information about side effects, potential interactions with other medications, and other warnings. Failure to comply with these regulations can result in significant penalties, including fines, cease of advertising campaigns or product recalls. It is important for any company that is marketing dietary supplements to be aware of all the applicable laws and regulations to ensure their ad campaigns and other marketing efforts are compliant.
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