Are there any special rules for advertising products and services designed for children?

Yes, advertising products and services designed for children in Delaware must adhere to special rules. In Delaware, any advertisement targeting children under the age of 12 must follow the Children’s Online Privacy Protection Act (COPPA). Under this law, websites and online services must protect the personal information of children under the age of 13 by providing parents the tools to control what data is collected from their children. In addition to COPPA, the Children’s Advertising Review Unit (CARU) provides guidelines for advertisers when marketing to children. These guidelines include not using language which appeals to a child’s sense of fear or guilt, ensuring that the claims made in the advertisement are accurate and not misleading, and not exploiting a child’s natural credulity or lack of experience or knowledge. Advertisers must also be careful when using celebrities or other influencers to promote products or services to children in Delaware. The Federal Trade Commission recently released the Endorsement Guide which details the proper way to use celebrity endorsements for products or services targeting minors. It is important for advertisers to be aware of these rules and regulations when creating or producing advertisements for children in Delaware. Failure to adhere to these rules can result in penalties and fines.

Related FAQs

Are there any federal or state laws that regulate advertising?
What are the guidelines for Green Advertising?
Are there any prohibitions on advertising during election seasons?
Are there any rules governing comparative advertising?
What are the requirements for “notices of copyright” in advertising?
Are there any rules regarding the use of social media for advertising?
What are the guidelines for identifying “unfair” or “deceptive” practices?
Are there any restrictions on the use of “shock” tactics in advertising?
Are there any rules regarding advertising of medical products and services?
Are there any laws governing the use of endorsements and testimonials in advertising?

Are there any special rules for advertising products and services designed for children?

Related FAQs

Related Blog Posts