What rules govern advertising of alcoholic beverages?

In Florida, alcohol advertising is governed by local, state, and federal laws. These laws are in place to protect consumers from misleading information and to ensure alcohol is marketed responsibly. At the local level, some cities and counties may have ordinances that limit when, where, or how alcohol can be advertised. For instance, some cities have laws that prohibit the advertising of alcohol near schools or churches. At the state level, Florida has certain laws that require the display of certain messages in alcohol ads. For instance, ads must contain the message “Under 21, do not consume.” Additionally, all advertisements must contain certain warnings about the dangers of alcohol consumption. At the federal level, the Federal Trade Commission (FTC) regulates alcohol advertising. The FTC has certain standards that prohibit the use of deceit or false claims in such ads. Additionally, the FTC has rules prohibiting advertising that targets young people or implies alcohol is necessary for social success. Overall, alcohol advertising in Florida is heavily regulated to protect consumers from false or misleading claims and to promote responsible marketing. This is important because the misuse of alcohol can lead to serious health issues and legal problems.

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What rules govern advertising of alcoholic beverages?

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