Are there any laws governing the use of gift cards or coupons for advertising?
Yes, there are laws governing the use of gift cards or coupons for advertising in Florida. According to the Florida Advertising Law, businesses are prohibited from advertising using coupons or gift cards that offer something of value in exchange for the purchase of a product or service. This law applies to any type of printed or electronic advertisement such as a newspaper, radio, television, or website. Additionally, any coupon or gift card offer must be fully disclosed in the advertisement, and the expiration date of the offer must be clearly stated. Businesses that violate the gift card and coupon advertising law in Florida can face serious consequences. Violators may be fined up to $500 per violation, and repeated violations can result in additional fines and even criminal charges. To avoid breaking the law, businesses should make sure that their gift cards and coupon offers are in full compliance with Florida Advertising Law. Additionally, businesses should ensure that any coupons or gift cards they offer are clearly stated and do not expire before the advertised date.
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