What rules regulate advertising for tobacco products?
In California, advertising rules for tobacco products are regulated by the California Code of Regulations, Title 17, Chapter 8, Subchapter 11.5. The regulations have been in place since 1989 and are legally enforced by the California Department of Public Health and other law enforcement agencies. The regulations prohibit any advertising of cigarettes, electronic cigarettes, smokeless tobacco, cigars, and other tobacco products on any media or in any place that could potentially be seen or heard by anyone under the age of 18. This includes radio, television, billboards, and public places such as schools, theaters, and parks. The regulations also dictate that any advertising for tobacco products must contain health warnings and must not target or exploit minors in any way. This means that the advertising cannot contain any images or messages designed to appeal to minors, including cartoon characters, youth slogans, or images of attractive young people. Finally, the regulations also prohibit any advertising for tobacco products on any type of transportation vehicle, including buses, trains, and airplanes. This is aimed at reducing the exposure of minors to tobacco product advertising, as well as reducing secondhand smoke exposure. Overall, the regulations in California are very comprehensive and seek to reduce tobacco use by preventing advertising that could be seen or heard by minors. By following these regulations, tobacco companies, advertisers, and retailers can ensure they are compliant with the law.
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