Are there any federal or state laws that regulate advertising?

Yes, there are federal and state laws that regulate advertising in California. The Federal Trade Commission (FTC) regulates advertising at the national level. The FTC Act prevents deceptive and misleading advertising and the FTC also requires advertisers to be truthful about their products and what they can do. At the state level, California has the Consumer Legal Remedies Act, which makes it illegal for California businesses to use false, deceptive, or misleading advertising. This includes falsely claiming that a product has certain features, benefits or guarantees, or using bait-and-switch techniques. California also regulates false advertising by prohibiting unfair and deceptive acts in advertising, by requiring public disclosure of information about products, and by limiting the use of certain advertising media, such as radio and television. In addition, California has laws that regulate advertising in certain industries, such as the Real Estate Law and the Automobile Repair Act. These laws require certain advertising to include important information about the product or service being advertised. Finally, the California State Bar regulates the advertising of legal services, requiring such advertisements to be truthful, non-misleading, and not deceptive. These rules also limit the use of certain types of advertising, such as testimonials.

Related FAQs

Are there any rules governing comparative advertising?
What are the guidelines for identifying “unfair” or “deceptive” practices?
What are the applicable laws for advertising of medical devices?
Are there any rules regarding the use of “bait and switch” advertising?
What rules govern advertising in different media such as television, radio and print?
Are there any marketing or advertising restrictions for products targeted towards children?
What obligations do advertisers have?
Are there any rules regarding product name and logo use in advertising?
What is the FTC Act and how does it relate to advertising?
Are there any restrictions on the use of “scare” tactics in advertising?

Are there any federal or state laws that regulate advertising?

Related FAQs

Related Blog Posts