What rules govern advertising in different media such as television, radio and print?

In California, advertising law is governed by the state’s False Advertising and Unfair Competition Law, which requires that all advertising be truthful, not misleading and backed up with proof. These laws cover advertising in all media, such as on television, radio and in print. Advertisers must ensure that what they advertise is true and accurate and must provide evidence for any claims made in their advertising. For example, if a product is advertised as being “all natural”, then the advertiser must have evidence to show that the product meets that criteria. Advertisers must also avoid false or misleading statements in their advertising. This includes exaggerating the benefits of a product or service, implying that a product or service has been endorsed or approved by an official agency when it has not, or using visual images that are deceiving. Finally, all advertising must also be clearly identified as such. The source of the advertisement must be clear, and any claims made must be easily understood. Advertisers must not make false or misleading claims, and they must ensure that they provide information that is up-to-date and accurate.

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What rules govern advertising in different media such as television, radio and print?

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