Are there any restrictions on the use of animals or animal products in advertising?

Yes, there are restrictions on the use of animals or animal products in advertising in California. The California Business and Professions Code prohibits advertising that is false, deceptive, or misleading. Additionally, the California Civil Code states that certain advertising practices are unlawful, including any advertisement that uses animals or animal products in a deceptive or exploitative manner. This includes any procedures involving animal cruelty or injury, where animals are used to demonstrate a product’s effectiveness, or where animal products are misrepresented as being obtained ethically or sustainably. The California Fair Advertising Act also imposes limitations and prohibitions on the use of animals or animal products in advertising, by stating that any advertisement must not contain misleading statements or visual representations, or statements that are likely to deceive the individual into believing something about the product or service being offered. This includes any statement or graphic that associates a product or service with animals or animal products. Finally, the California Consumer Legal Remedies Act also requires that advertising materials should not contain any false or misleading statements or representations which cause a significant likelihood of confusion or misunderstanding. This includes banning the misrepresentation of any animals or animal products that are used in an advertisement.

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