What obligations do advertisers have?

Advertisers in California have certain obligations they must follow in order to ensure that the consumers are not misled or harmed in any way. First, they must make sure that they are truthful in their advertising. This means that they must not provide false or misleading information about the products or services they are offering. This can include untrue statements about the product’s performance, use, effectiveness, safety, or pricing. Second, they must be honest and straightforward in the way they present their products or services. This means that they should not use deceptive techniques such as high-pressure sales tactics or creating a false sense of urgency in their marketing campaigns. Third, they must make sure that the advertising claims they make are substantiated. This is important to ensure that the claims can be verified, and that consumers can be confident that the product or service will meet their expectations. Fourth, they must be aware of any applicable laws that relate to their advertising campaigns. This includes ensuring that any discounts or promotions they offer comply with any applicable regulations. Finally, advertisers should ensure that their advertising is age-appropriate, and that it does not target minors or vulnerable demographics. Adhering to these obligations is critical for any advertiser in California, as it helps to protect both the advertiser and their consumers.

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What obligations do advertisers have?

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