Are there any laws governing advertising of financial services?

Yes, there are laws governing advertising of financial services in California. The state has a Financial Institutions Law that seeks to protect consumers from unfair and deceptive practices. This law requires that financial service ads be balanced and not misleading. For example, financial ads must use language that is clear and not misleading. The law also requires that financial service ads include disclosures about fees or other costs associated with the services. Additionally, ads must include specific disclaimers about any potential risks associated with the services. The California Department of Business Oversight oversees the implementation of these laws. Financial service providers must register with the Department and follow its rules and regulations. When a consumer has a complaint against an advertising financial services provider, they can contact the Department for help. Overall, the Financial Institutions Law provides clear guidelines for financial service providers regarding advertising. It is important that providers follow these rules to ensure they are acting in the best interest of their consumers.

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