What are the FTC rules on advertising to children?

The Federal Trade Commission (FTC) has specific rules for advertising to children in California. Generally, these rules require that any ads directed towards children must be truthful, not misleading, and must be based on reliable evidence. Advertisers must make sure that the language used in their ads is age-appropriate and that it accurately conveys the product’s features, benefits, and risks. The FTC also prohibits advertisers from using deceptive marketing practices targeted at children under the age of 12. This includes making false or misleading statements, using false or misleading advertising, or using "bait and switch" tactics. Additionally, the FTC enforces rules related to advertising food items marketed to children, as well as advertising that promotes violence. Advertisers must also adhere to the Children’s Online Privacy Protection Act, which requires websites or online services for children to post a privacy policy explaining what type of information is collected from children and what it is used for. In summary, the FTC requires advertisers to be truthful, accurate, and age-appropriate when directing ads to children in California. They also have specific rules about food advertising and prohibiting violent content. Lastly, websites and online services for children must post a privacy policy to ensure that kids’ information is secure.

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What are the FTC rules on advertising to children?

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