Are there any rules regarding the use of “bait and switch” advertising?

In California, using “bait and switch” advertising tactics is considered a deceptive trade practice and is prohibited. Bait and switch advertising is when a business advertises a product or service at a specific price, only to then raise the price when the customer attempts to purchase the product. The purpose of this type of advertising is to lure customers into the business, with the goal of upselling them on more expensive products. The California Business & Professions Code and Consumer Legal Remedies Act both state that businesses cannot use “bait and switch” or other deceptive advertising tactics. This means businesses are not allowed to advertise products or services that they don’t actually have. If a business is found to have used “bait and switch” tactics, they can be fined or even face criminal charges. Businesses in California must also be careful of how they market their products and services. If a business advertises a product or service, they must make it available to anyone who is interested. Additionally, if a business makes a claim about a product or service, it must be truthful and not misleading in any way. In order to protect consumers, California has strict laws against “bait and switch” advertising. Businesses must be honest and truthful in their advertising, or they could face legal consequences.

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Are there any rules regarding the use of “bait and switch” advertising?

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