What are the rules for advertising and promotion of pharmaceuticals?

In California, the rules for advertising and promotion of pharmaceuticals depend on where and how they are advertised. According to the California Department of Public Health, the sale and promotion of prescription drugs must adhere to the California Pharmacy Law and the Federal Food, Drug, and Cosmetic Act (FD&C). When promoting prescription drugs, the advertisement must: * Have the name and contact information of the pharmacy * Include a general statement that the product should be used only as prescribed by a licensed healthcare professional * Not make false or misleading claims about a product * Not include exaggerations or other false statements about the effectiveness, safety, or side effects of a product When advertising prescription drugs, it is also against the law to run an advertisement that misrepresents the safety or effectiveness of a product, that makes false or misleading claims about a product, or that fails to provide a balanced view of the product. Moreover, all direct-to-consumer advertising of prescription drugs must be reviewed and approved by the U.S. Food and Drug Administration prior to being broadcast or published. Any advertisement that does not meet these requirements is subject to civil and criminal penalties. In conclusion, the rules for advertising and promotion of pharmaceuticals in California are meant to protect consumers from false or misleading claims and to ensure a safe and effective use of prescription drugs.

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What are the rules for advertising and promotion of pharmaceuticals?

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