Are there any laws governing the use of gift cards or coupons for advertising?
Yes, there are laws in California governing the use of gift cards or coupons for advertising. These laws are primarily found in California Business and Professions Code section 17501 et seq. Under this law, companies offering gift cards or coupons must make certain disclosures, and comply with various restrictions. In terms of disclosures, companies must make sure that all information regarding the gift cards or coupons is obvious and visible to consumers. This includes any expirations or limitations on the redemption of the card or coupon. Companies must also specify the exact terms of redemption, and any applicable fees that may be incurred. In terms of restrictions on gift cards or coupons, California law prohibits companies from offering these items as part of a sweepstakes. Furthermore, companies are not permitted to set a minimum purchase requirement for gift cards or coupons, nor are they able to require the customer to take any additional action to redeem their gift card or coupon. Overall, California has specific laws in place regarding the use of gift cards or coupons for advertising. Companies must be aware of these laws and make sure to provide consumers with all of the necessary information and abide by the restrictions in order to stay in compliance with California law.
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