Are there any restrictions on the use of endorsement or testimonials from celebrities in advertising?

Yes, there are restrictions on the use of endorsements or testimonials from celebrities in advertising in California. These restrictions are in place to ensure that celebrities who endorse products are only doing so in a truthful and accurate way. According to California Civil Code §17500, it is illegal for an advertiser to make false or misleading claims about the product or endorsement in their advertisement. California Civil Code §17500 also states that it is illegal for an advertiser to use a celebrity endorsement in an advertisement if the celebrity is not actually familiar with or endorsing the product or service. In addition, California Business and Professions Code §17509 states that when using an endorsement or testimonial from a celebrity in an advertisement, the advertiser must disclose any material connections between the advertiser, the product or service being advertised, and the celebrity. A material connection is any kind of compensation, benefit, or gift given to the celebrity in exchange for their endorsement or testimonial. Finally, California Civil Code §17541 states that an advertisement featuring a celebrity endorsement may not be used in a manner that suggests the celebrity endorses a product or service that they do not actually endorse. Overall, there are several restrictions and regulations in place to protect consumers and ensure that advertisements featuring celebrity endorsements or testimonials are truthful and accurate.

Are there any restrictions on the use of endorsement or testimonials from celebrities in advertising?

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