Can advertisers be held responsible for consumer’s reliance on deceptive advertising?

Yes, advertisers can be held responsible for consumer’s reliance on deceptive advertising in Pennsylvania. Pennsylvania has a Deceptive Advertising Law which covers any false or misleading advertising that is used to sell goods or services. This law requires companies to truthfully advertise and prohibits them from making false or deceptive statements. Companies that do not comply with these requirements can be liable for any resulting damages, including the reliance on deceptive advertising from the consumer. Under this law, deceptive advertising can include statements that are deliberately misleading, partially true, or even those that are implied. Any misrepresentation of an advertised product or service that a reasonable person could misunderstand can qualify as deceptive advertising. In addition, the Pennsylvania Consumer Protection Law also applies to deceptive advertisements. The Pennsylvania Supreme Court has allowed consumers to bring a cause of action against corporations for violations of the Deceptive Advertising Law, allowing consumers to seek damages related to reliance on deceptive advertising. If a consumer can prove that they have suffered damages as a result of relying on the deceptive advertising, they may be entitled to recover. The bottom line is that advertisers cannot get away with deceptive advertising in Pennsylvania. They have an obligation to be truthful when advertising goods and services, and can be held liable if they fail to meet the standard. If a consumer has suffered damages due to reliance on deceptive advertising, they may be able to seek recourse.

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