What are the requirements for advertising to people with disabilities?

In North Dakota, advertising to people with disabilities must be done in a way that is respectful and accurate. The North Dakota Disability Services Division has specific requirements for ads that target people with disabilities. First, the language used in the ad must be clear and respectful. Words that are derogatory or imply stereotypes about people with disabilities are not allowed. Instead, the language should include phrases such as “persons with disabilities” and “disability-friendly environment.” Any descriptions of products or services must be accurate and not mislead the potential consumer. Second, the ad must be accessible to people with disabilities, meaning any visuals should be accompanied with an audio description. Additionally, the font, size, and color of the text should be chosen to maximize readability for those with vision loss or color blindness. Finally, the ad must include contact information of someone within the company who is knowledgeable about the product or service and can answer questions related to it. This contact should be knowledgeable about the needs of people with disabilities and patient with them as they ask their questions. Overall, it is important that ads targeting people with disabilities be done in a respectful and accurate manner that enables them to access the product or service being offered.

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